Occasions and Holidays Drive Movie Box Office Sales, Not Advertising
Taking the top box office results for each of 52 weekends from the past 10 complete years (1998 – 2008; Source: IMDB.com) we see consistently that occasions like Valentines, Memorial Day, July 4th, and...
View ArticleTV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009
With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and...
View ArticleInbound Marketing Costs Less than Outbound Marketing; Growing in Importance too
Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762 Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly...
View ArticleStop paying Kim Kardashian $10,000 per tweet – She’s NOT Influential if no...
Source: AdAge.com Yahoo Scientist Questions ROI of Kardashian’s Sponsored TweetsDuncan Watts Explains His Model for Predicting Value of Influencers on Twitter Ad Age Digital Conference NEW YORK...
View ArticleA Look at Smartphone Search
Source: http://blog.compete.com/2011/10/21/picking-blackberries-online-a-look-at-smartphone-search/ Lasse Kristensen/Shutterstock I once owned a Blackberry. I liked BBM, that blinking red light and...
View ArticleHere’s The Math Formula For Structuring A Groupon Deal That Doesn’t Lose...
Source: http://www.businessinsider.com/heres-the-math-formula-for-structuring-a-groupon-deal-that-doesnt-lose-money-2011-12 We’ve all heard the nightmare stories about Groupon merchants who lost tons...
View ArticleApple And Google Get A Record Breaking Christmas (AAPL, GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-apple-and-google-get-a-record-breaking-christmas-2011-12 Apple and Google activated a record breaking number of mobile devices this Christmas,...
View ArticleEducation Spending Doesn’t Solve Education Problems
Source: http://www.businessinsider.com/education-spending-doesnt-always-mean-great-graduation-rates-2012-1 Education spending varies dramatically from state to state, and there are distinct regional...
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Source: http://gizmodo.com/5882027/sharing-with-friends-of-friends-on-facebook-exposes-you-to-150000-people Well this is mildly terrifying: according to a new Pew study, the Facebook privacy mode a lot...
View ArticleIt’s Unbelievable How Similar This Market Is Compared To The Average Election...
Source: http://www.businessinsider.com/chart-sp-500-during-election-years-2012-11 Here’s an interesting chart from Bespoke Investment Group that Jeff Saut included in his weekly market commentary. It...
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